Branded content are stories created by companies and published in a variety of media outlets, usually in a form of sponsored content. These stories can be written in-house or they can be outsourced. One of the most popular formats of branded content in the digital world is native advertising. This option allows brands to publish their own stories right next to editorial content with the same look and flow.
Branded content initiatives help brands communicate their values, ideals and benefits by starting discussions about a topic with their audiences. When it comes to using branded content in the core of marketing campaigns, Coca-cola has been a trailblazer. The beverage company has created thousands of stories related to its business goals, brands and consumer interests.
Branded content is not a new practice, Coca-cola itself has been using it for decades. However, brand stories are definitely booming in the digital age. Take advantage of this effective strategy. Create, manage and grow your branded content with the creative team of storytellers from CONTEXT!